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"Where's the beef?" is a catchphrase in the United States and Canada. The phrase originated as a slogan for the fast food chain Wendy's. Since then it has become an all-purpose phrase questioning the substance of an idea, event or product.〔Ralph Keyes , ''I love it when you talk retro: hoochie coochie, double whammy, drop a dime, and the forgotten origins of American speech'' (Macmillan, 2009) ISBN 978-0-312-34005-6 pp. 7, 161. Found at (Google Books ). Accessed November 8, 2010.〕 ==History== The phrase first came to public attention in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. In reality, the strategy behind the campaign was to distinguish competitors (McDonald's and Burger King) big name sandwiches (Big Mac and Whopper respectively) from Wendy's 'modest' Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's sandwich. In the ad, titled "Fluffy Bun," actress Clara Peller receives a burger with a massive bun from a fictional competitor, which uses the slogan "Home of the Big Bun". The small patty prompts Peller to angrily exclaim, "Where's the beef?" An earlier version, featuring a middle-aged bald man saying, "Thanks, but where's the beef?", failed to make much impact. After the Peller version, the catchphrase was repeated in television shows, films, magazines, and other media outlets. First airing on January 10, 1984, the original commercial featured three elderly ladies examining an exaggeratedly large hamburger bun topped with a minuscule hamburger patty. The other two ladies poked at it, exchanging bemused comments ("It certainly is a ''big'' bun. It's a ''very big'' bun. It's a ''big fluffy'' bun. It's a ''very big fluffy'' bun.") before being interrupted by Peller's outraged, irascible question. Sequels featured Peller yelling at a Fluffy Bun executive from his yacht over the phone and approaching fast food drive-up windows (including one with a golden arch and one with a sign saying "Home of Big Bun") that were slammed down before she could complete the line. Later in 1984, Nashville songwriter and DJ Coyote McCloud wrote and performed a hit song entitled "Where's the Beef?" as a promotion for Wendy's restaurants' famous advertising campaign featuring Clara Peller.〔Bob Batchelor and Scott Stoddart, ''The 1980s: American popular culture through history'' (Greenwood Publishing Group, 2007) ISBN 978-0-313-33000-1 p. 48. Found at (Google Books ). Accessed November 8, 2010.〕 The advertising campaign ended in 1985 after Peller performed in a commercial for Prego pasta sauce, saying that she "finally found" the beef.〔(What happened to Clara Peller )〕 There were many "Where's the beef?" promotional items, including bumper stickers, frisbees, clothing patches, and more. In 2011, Wendy's revived the phrase for its new ad campaign, finally answering its own question with "Here's the beef".〔(After 27 Years, an Answer to the Question, ‘Where’s the Beef?’ ) ''New York Times'', September 25, 2011〕 According to an A & E biography, "Where's the beef?" was actually an error by Peller who was supposed to say "Where's ''all'' the beef?" but the error was kept in. FOX News has used the slogan in twelve online headlines for various topics since 2001.〔("Where's the beef? Venezuela offers its oil to Uruguay in exchange for food" )〕〔("Where's the beef? Cow shortage forcing industry to make rough cuts" )〕〔("Where's the beef? Thieves steal 49 cows from Massachusetts farm" )〕〔("Where's the beef? Top Wendy's franchisee backs Chick-fil-A -- briefly" )〕〔("Where’s the beef? President Obama’s press tour favors entertainment shows and soft ball interviewers" )〕〔(""Where's the Beef?" Lawsuit Against Taco Bell Quietly Dropped" )〕〔("Where's the beef? Man accused of walking out of Oregon stores with meat worth $2,700" )〕〔("Where's the beef? Fast-food workers in walkout to protest low wages" )〕〔("Where's the Beef on Farm Antibiotics?" )〕〔("Mad Cow Disease — Where's the Beef?" )〕〔("Where's the beef? Indonesia prices hit high amid sufficiency drive; garlic, shallots also soar" )〕〔("Where's the beef? Taco Bell sued over ingredients" )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Where's the beef?」の詳細全文を読む スポンサード リンク
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